2021 · 英语(二)· Text 3

科技巨头的小型收购:吸纳人才还是扼杀竞争

大型科技公司声称小型收购可以整合功能和吸纳人才,但批评者担心它们借此在初创企业形成竞争力之前将其买下并关闭;美国联邦贸易委员会因此开始调查这些看似金额不大的交易。

篇章路线

先看文章怎么展开

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第1段:以微软的两起收购引出新旧技术力量

微软收购了备受关注的Wunderlist和Sunrise;两家初创企业代表面向智能手机的新技术浪潮,而微软已经主导传统生产力软件市场。

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第2段:应用消失,团队留下

微软把两款应用的优秀功能纳入自家产品后将其关闭,但工程师团队继续留任,使这两起交易成为典型的“人才收购”。

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第3段:批评者指控科技巨头扼杀未来竞争者

批评者认为大型科技公司买下尚在成长的创新企业并将其关闭,实际上终结了未来可能出现的竞争对手。

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第4段:投资者的个人收益与公共担忧

阿诺德承认出售初创企业对自己的生意有利,但无法确认这种交易是否有利于美国整体经济。

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第5段:监管机构启动调查

美国联邦贸易委员会要求五家大型科技公司提供十年来的小型收购信息,使监管介入早期科技市场成为可能。

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第6段:小型收购的金额看似微不足道

相对于五家公司的市值、资金储备和美国风险投资总额,它们每年用于小型收购的34亿美元只是沧海一粟。

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第7段:真正争议在竞争影响,而非交易金额

批评者指出,大公司可能在潜在竞争者获得发展势头之前将其买下,甚至采取“买下并扼杀”的策略。

查看全文段间逻辑

全文采用“案例—争议—调查—反驳表象”的推进方式。前两段先用微软收购后的产品与人员去向呈现事实;第3、4段转入批评者和投资者的双重视角,揭示个人收益与公共利益之间的冲突。

第5段把争议推进到监管层面。第6段先呈现反方直觉:这些交易在财务规模上似乎不值一提;第7段用 `However` 完成关键转折,指出监管焦点不是花费大小,而是收购是否提前消灭了未来竞争。

逐句精读

先读原句,再打开讲解

加粗词是本句重点词。每句话默认只展开核心主干,完整分析由你决定什么时候看。

01

第1段

When Microsoft bought task management app Wunderlist and mobile calendar Sunrise in 2015, it picked up two newcomers that were attracting considerable buzz in Silicon Valley. Microsoft's own Office dominates the market for "productivity" software, but the start-ups represented a new wave of technology designed from the ground up for the smartphone world.

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第2段

Both apps, however, were later scrapped, after Microsoft said it had used their best features in its own products. Their teams of engineers stayed on, making them two of the many "acqui-hires" that the biggest companies have used to feed their insatiable hunger for tech talent.

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第3段

To Microsoft's critics, the fates of Wunderlist and Sunrise are examples of a remorseless drive by Big Tech to chew up any innovative companies that lie in their path. "They bought the seedlings and closed them down," complained Paul Arnold, a partner at San Francisco-based Switch Ventures, putting paid to businesses that might one day turn into competitors. Microsoft declined to comment.

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第4段

Like other start-up investors, Mr. Arnold's own business often depends on selling start-ups to larger tech companies, though he admits to mixed feelings about the result: "I think these things are good for me, if I put my selfish hat on. But are they good for the American economy? I don't know."

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第5段

The US Federal Trade Commission says it wants to find the answer to that question. This week, it asked the five most valuable US tech companies for information about their many small acquisitions over the past decade. Although only a research project at this stage, the request has raised the prospect of regulators wading into early-stage tech markets that until now have been beyond their reach.

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第6段

Given their combined market value of more than $5.5tn, rifling through such small deals—many of them much less prominent than Wunderlist and Sunrise—might seem beside the point. Between them, the five companies (Apple, Microsoft, Google, Amazon and Facebook) have spent an average of only $3.4bn a year on sub-$1bn acquisitions over the past five years—a drop in the ocean compared with their massive financial reserves, and the more than $130bn of venture capital that was invested in the US last year.

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第7段

However, critics say that the big companies use such deals to buy their most threatening potential competitors before their businesses have a chance to gain momentum, in some cases as part of a "buy and kill" tactic to simply close them down.

读完再做

Text 3 真题检验

每道题选择后立即核对答案,再结合解析回到原文深度理解。

31. What is true about Wunderlist and Sunrise after their acquisitions?

32. Microsoft's critics believe that the big tech companies tend to __________.

33. Paul Arnold is concerned that small acquisitions might __________.

34. The US Federal Trade Commission intends to __________.

35. For the five biggest tech companies, their small acquisitions have __________.

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